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Nov, 2019

Are youth soccer buzzwords like ‘elite’ and ‘premier’ misleading parents?

Soccerwire.com
Nov 29, 2019 
Are youth soccer buzzwords like ‘elite’ and ‘premier’ misleading parents? 
 

 
Of course, any league or tournament that brands itself as ‘average’ or ‘mediocre’ probably won’t attract many travel soccer teams with even the slightest of ambitions. However, with so many competition platforms referring to themselves as ‘elite’, ‘premier’ and other similar glowing terms, the words have quickly lost almost all meaning. 
 
Here’s how Dictionary.com defines two of youth soccer’s most common buzzwords: 
 
• Elite (adjective): representing the most choice or select; best. 
• Premier (adjective): first in rank; chief; leading. 
 
In today’s convoluted youth soccer landscape, it’s mathematically impossible for the number of leagues and events branding themselves as top-notch to truly be in the prestigious category that they would like to claim. 
 
Meanwhile, even coaches and administrators who work full-time in the youth soccer industry openly admit that they can’t keep track of all the new leagues and events that are being created. With that being the case, how can parents with no insider knowledge be expected to know the different between truly elite competition, and that which is simply labeled as such? 
 
If more parents had the luxury of understanding the full youth soccer landscape, would a significant number of them be less willing to invest $10,000-$20,000 per year for travel soccer fees and expenses, in favor of cheaper local options? 
 
While it may be marketing malpractice for youth soccer organizations to brand themselves as ‘run-of-the-mill’, a heavy dose of no-frills self awareness just might be a refreshing alternative for many young players and their parents, who aren’t interested in being sold a false bill of goods about where they stack up in the overall U.S. soccer talent pool. 

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